Sunday, October 30, 2011

Mad Men

I have a question for you:

What is the proportion between the time you spend, on the one hand, reading and thinking and writing in your field, and the time you spend, on the other hand, selling yourself by writing proposals and applications, shmoozing with colleagues and professors, and so forth?

And I have another question:

Did you know that the most cold-blooded corporations spend on advertisement anywhere between about %1 of their revenues (in the retail business) and about %7 (for companies selling packaged goods)?

This is just an educated guess, but I have a feeling that, on average, successful academics spend a much larger chunk of their intellectual resources on self-promotion than what good capitalists spend on marketing their wares.

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